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Privacy Policy

Privacy Policy

This is an English translation of our German privacy policy (Datenschutzerklärung), provided for your convenience. In case of any discrepancy, the German version shall prevail.

Introduction

With the following privacy policy, we would like to inform you about which types of your personal data (hereinafter also referred to as “data”) we process, for which purposes and to what extent. This privacy policy applies to all processing of personal data carried out by us, both in the context of providing our services and in particular on our websites, in mobile applications and within external online presences, such as our social media profiles (hereinafter collectively referred to as “online services”).

The terms used are not gender-specific.

Last updated: 3 November 2026

Table of contents

Controller

Eva Marisa Lang / Origin of Mind
Graefestraße 33
10967 Berlin
Germany

Email address: eva@originofmind.de

Legal notice: https://originofmind.de/en/imprint/

Overview of processing operations

The following overview summarises the types of data processed and the purposes of their processing and refers to the data subjects.

Types of data processed

  • Event data (Facebook) (“event data” is data that can be transmitted by us to Facebook, e.g. via the Facebook pixel (via apps or other means), and relates to persons or their actions; the data includes, for example, information about visits to websites, interactions with content, functions, app installations, product purchases, etc.; the event data is processed for the purpose of creating target groups for content and advertising information (Custom Audiences); event data does not include the actual content (such as written comments), login information or contact information (i.e. no names, email addresses or telephone numbers). Event data is deleted by Facebook after a maximum of two years; the target groups formed from it are deleted when our Facebook account is deleted).
  • Inventory data (e.g. names, addresses).
  • Content data (e.g. entries in online forms).
  • Contact data (e.g. email, telephone numbers).
  • Meta, communication and procedural data (e.g. device information, IP addresses).
  • Usage data (e.g. websites visited, interest in content, access times).
  • Location data (information on the geographical position of a device or person).
  • Contract data (e.g. subject matter of the contract, term, customer category).

Categories of data subjects

  • Prospective customers.
  • Communication partners.
  • Customers.
  • Users (e.g. website visitors, users of online services).

Purposes of processing

  • Provision of our online services and user-friendliness.
  • Conversion measurement (measuring the effectiveness of marketing measures).
  • Direct marketing (e.g. by email or post).
  • Feedback (e.g. collecting feedback via an online form).
  • Interest-based and behavioural marketing.
  • Contact requests and communication.
  • Profiling (creating user profiles).
  • Remarketing.
  • Reach measurement (e.g. access statistics, recognition of returning visitors).
  • Security measures.
  • Tracking (e.g. interest- or behaviour-based profiling, use of cookies).
  • Provision of contractual services and customer service.
  • Management and answering of enquiries.

Relevant legal bases

Below we set out the legal bases of the General Data Protection Regulation (GDPR) on which we process personal data. Please note that, in addition to the provisions of the GDPR, national data protection regulations may apply in your or our country of residence or establishment. Should more specific legal bases be relevant in individual cases, we will inform you of these in the privacy policy.

  • Consent (Art. 6(1)(a) GDPR) – The data subject has given consent to the processing of his or her personal data for one or more specific purposes.
  • Performance of a contract and pre-contractual requests (Art. 6(1)(b) GDPR) – Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract.
  • Legitimate interests (Art. 6(1)(f) GDPR) – Processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data.

National data protection regulations in Germany: In addition to the data protection provisions of the General Data Protection Regulation, national data protection regulations apply in Germany. These include in particular the Federal Data Protection Act (Bundesdatenschutzgesetz – BDSG). The BDSG contains in particular special provisions on the right of access, the right to erasure, the right to object, the processing of special categories of personal data, processing for other purposes and transmission, as well as automated decision-making in individual cases, including profiling. It also regulates data processing for employment purposes (§ 26 BDSG), in particular with regard to the establishment, performance or termination of employment relationships and the consent of employees. In addition, the data protection laws of the individual federal states may apply.

Security measures

In accordance with the legal requirements, and taking into account the state of the art, the costs of implementation and the nature, scope, context and purposes of the processing, as well as the varying likelihood and severity of the risk to the rights and freedoms of natural persons, we take appropriate technical and organisational measures to ensure a level of protection appropriate to the risk.

These measures include, in particular, safeguarding the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as access to, input, disclosure, ensuring availability and separation of the data. We have also established procedures to ensure the exercise of data subjects’ rights, the erasure of data and responses to threats to the data. Furthermore, we take the protection of personal data into account as early as the development or selection of hardware, software and procedures, in accordance with the principle of data protection by design and by default.

SSL encryption (https): To protect the data you transmit via our online services, we use SSL encryption. You can recognise such encrypted connections by the prefix https:// in the address bar of your browser.

Transfer and disclosure of personal data

In the course of our processing of personal data, it may happen that the data is transferred to or disclosed to other bodies, companies, legally independent organisational units or persons. Recipients of this data may include, for example, payment institutions in the context of payment transactions, service providers commissioned with IT tasks, or providers of services and content that are embedded in a website. In such cases, we comply with the legal requirements and, in particular, conclude appropriate contracts or agreements with the recipients of your data that serve to protect your data.

Data transfer within the organisation: We may transfer personal data to other bodies within our organisation or grant them access to this data. Where such transfer takes place for administrative purposes, it is based on our legitimate business and economic interests, or it takes place where it is necessary to fulfil our contractual obligations or where the data subjects have given consent or there is a legal permission.

Data processing in third countries

If we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)), or if processing takes place in the context of using third-party services or disclosing or transferring data to other persons, bodies or companies, this is done only in accordance with the legal requirements.

Subject to express consent or a transfer required by contract or law, we process data, or have it processed, only in third countries with a recognised level of data protection, on the basis of contractual obligations through so-called standard contractual clauses of the EU Commission, where certifications exist, or on the basis of binding corporate rules (Art. 44 to 49 GDPR; information page of the EU Commission: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_en).

Use of cookies

Cookies are text files that contain data from websites or domains visited and are stored by a browser on the user’s computer. The primary purpose of a cookie is to store information about a user during or after their visit to an online service. The stored information may include, for example, language settings on a website, login status, a shopping basket or the point at which a video was watched. We also include under the term cookies other technologies that perform the same functions as cookies (e.g. when user information is stored using pseudonymous online identifiers, also referred to as “user IDs”).

The following cookie types and functions are distinguished:

  • Temporary cookies (also: session cookies): Temporary cookies are deleted at the latest after a user has left an online service and closed their browser.
  • Permanent cookies: Permanent cookies remain stored even after the browser has been closed. For example, the login status can be saved or preferred content can be displayed directly when the user visits a website again. The interests of users, which are used for reach measurement or marketing purposes, can also be stored in such a cookie.
  • First-party cookies: First-party cookies are set by us ourselves.
  • Third-party cookies: Third-party cookies are mainly used by advertisers (so-called third parties) to process user information.
  • Necessary (also: essential or strictly necessary) cookies: Cookies can be strictly necessary for the operation of a website (e.g. to store logins or other user input, or for security reasons).
  • Statistics, marketing and personalisation cookies: Furthermore, cookies are usually also used for reach measurement and when a user’s interests or behaviour (e.g. viewing certain content, using functions, etc.) on individual websites are stored in a user profile. Such profiles are used, for example, to show users content that matches their potential interests. This procedure is also referred to as “tracking”, i.e. tracking the potential interests of users. Insofar as we use cookies or “tracking” technologies, we inform you separately in our privacy policy or when obtaining consent.

Notes on legal bases: The legal basis on which we process your personal data using cookies depends on whether we ask you for consent. If this is the case and you consent to the use of cookies, the legal basis for processing your data is the consent you have given. Otherwise, the data processed using cookies is processed on the basis of our legitimate interests (e.g. in the business operation of our online services and their improvement) or, if the use of cookies is necessary, to fulfil our contractual obligations.

Storage period: Unless we provide you with explicit information on the storage period of permanent cookies (e.g. as part of a so-called cookie opt-in), please assume that the storage period can be up to two years.

General information on revocation and objection (opt-out): Depending on whether the processing is based on consent or a legal permission, you have the option at any time to revoke any consent given or to object to the processing of your data by cookie technologies (collectively referred to as “opt-out”). You can first declare your objection via your browser settings, e.g. by deactivating the use of cookies (although this may also restrict the functionality of our online services). An objection to the use of cookies for online marketing purposes can also be declared for a large number of services, especially in the case of tracking, via the websites https://optout.aboutads.info and https://www.youronlinechoices.com/. You can also find further information on objection in the details of the service providers and cookies used.

Processing of cookie data on the basis of consent: We use a cookie consent management procedure within which users’ consent to the use of cookies, or to the processing operations and providers named within the cookie consent management procedure, is obtained and can be managed and revoked by users. The declaration of consent is stored so that it does not have to be requested again and so that consent can be proven in accordance with the legal obligation. Storage can take place on the server side and/or in a cookie (so-called opt-in cookie, or using comparable technologies) in order to be able to assign the consent to a user or their device. Subject to individual information on the providers of cookie management services, the following applies: consent can be stored for up to two years. A pseudonymous user identifier is created and stored together with the time of consent, information on the scope of consent (e.g. which categories of cookies and/or service providers) and the browser, system and end device used.

  • Types of data processed: Usage data (e.g. websites visited, interest in content, access times), meta and communication data (e.g. device information, IP addresses).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Legal bases: Consent (Art. 6(1)(a) GDPR), legitimate interests (Art. 6(1)(f) GDPR).

Services and service providers used:

  • To manage the cookies and similar technologies used (tracking pixels, web beacons, etc.) and the related consents, we use the consent tool “Real Cookie Banner“. Details on how “Real Cookie Banner” works can be found at https://devowl.io/rcb/data-processing/.

    The legal bases for the processing of personal data in this context are Art. 6(1)(c) GDPR and Art. 6(1)(f) GDPR. Our legitimate interest is the management of the cookies and similar technologies used and the related consents.

    The provision of personal data is neither contractually required nor necessary for the conclusion of a contract. You are not obliged to provide the personal data. If you do not provide the personal data, we cannot manage your consents.

Provision of the online services and web hosting

In order to provide our online services securely and efficiently, we use the services of one or more web hosting providers from whose servers (or servers managed by them) the online services can be accessed. For these purposes, we may use infrastructure and platform services, computing capacity, storage space and database services, as well as security services and technical maintenance services.

The data processed in the context of providing the hosting services may include all information relating to the users of our online services that arises in the course of use and communication. This regularly includes the IP address, which is necessary to deliver the content of online services to browsers, and all entries made within our online services or on websites.

Collection of access data and log files: We ourselves (or our web hosting provider) collect data on every access to the server (so-called server log files). Server log files may include the address and name of the web pages and files accessed, the date and time of access, the amount of data transferred, notification of successful access, browser type and version, the user’s operating system, referrer URL (the previously visited page) and, as a rule, IP addresses and the requesting provider.

Server log files can be used, on the one hand, for security purposes, e.g. to avoid overloading the servers (especially in the case of abusive attacks, so-called DDoS attacks) and, on the other hand, to ensure the utilisation and stability of the servers.

Services and service providers used:

Raidboxes: hosting platform for e-commerce / websites; service provider: RAIDBOXES GmbH, Friedrich-Ebert-Straße 7, 48153 Münster, Germany; website: https://raidboxes.io; privacy policy: https://raidboxes.io/datenschutzerklaerung/.

  • Types of data processed: Content data (e.g. entries in online forms), usage data (e.g. websites visited, interest in content, access times), meta and communication data (e.g. device information, IP addresses).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Legal bases: Legitimate interests (Art. 6(1)(f) GDPR).

Contacting us

When you contact us (e.g. via contact form, email, telephone or social media), the information provided by the enquiring persons is processed insofar as this is necessary to answer the contact requests and any requested measures.

Enquiries via the contact form on this website are sent to us by email and additionally stored in the database of this website (with our web host). No external form or marketing service is used for this. The enquiries are deleted as soon as they are no longer required for processing and there are no statutory retention obligations to the contrary.

Contact requests within the framework of contractual or pre-contractual relationships are answered in order to fulfil our contractual obligations or to respond to (pre-)contractual enquiries, and otherwise on the basis of our legitimate interest in answering the enquiries.

  • Types of data processed: Inventory data (e.g. names, addresses), contact data (e.g. email, telephone numbers), content data (e.g. entries in online forms), usage data (e.g. websites visited, interest in content, access times), meta and communication data (e.g. device information, IP addresses).
  • Data subjects: Communication partners.
  • Purposes of processing: Contact requests and communication.
  • Legal bases: Performance of a contract and pre-contractual requests (Art. 6(1)(b) GDPR), legitimate interests (Art. 6(1)(f) GDPR).

Presences on social networks (social media)

We maintain online presences within social networks and process user data in this context in order to communicate with the users active there or to offer information about us.

We would like to point out that user data may be processed outside the European Union. This may result in risks for users because, for example, it could be more difficult to enforce users’ rights.

Furthermore, user data within social networks is usually processed for market research and advertising purposes. For example, usage profiles can be created on the basis of user behaviour and the resulting interests of users. The usage profiles can in turn be used, for example, to place advertisements within and outside the networks that presumably correspond to the interests of the users. For these purposes, cookies are usually stored on the users’ computers in which the usage behaviour and interests of the users are stored. Furthermore, data can also be stored in the usage profiles independently of the devices used by the users (especially if the users are members of the respective platforms and are logged in to them).

For a detailed description of the respective forms of processing and the options to object (opt-out), please refer to the privacy policies and information provided by the operators of the respective networks.

In the case of requests for information and the assertion of data subject rights, we would also like to point out that these can be asserted most effectively with the providers. Only the providers have access to the users’ data and can take appropriate measures and provide information directly. Should you nevertheless need help, you can contact us.

Facebook: We are jointly responsible with Facebook Ireland Ltd. for the collection (but not the further processing) of data of visitors to our Facebook page (so-called “fan page”). This data includes information about the types of content users view or interact with, or the actions they take (see “Things that you and others do and provide” in the Facebook Data Policy: https://www.facebook.com/policy), as well as information about the devices used by users (e.g. IP addresses, operating system, browser type, language settings, cookie data; see “Device information” in the Facebook Data Policy: https://www.facebook.com/policy). As explained in the Facebook Data Policy under “How do we use this information?”, Facebook also collects and uses information to provide analytics services, so-called “Page Insights”, to page operators so that they can gain insights into how people interact with their pages and with the content associated with them. We have concluded a special agreement with Facebook (“Information about Page Insights”, https://www.facebook.com/legal/terms/page_controller_addendum), which regulates in particular which security measures Facebook must observe and in which Facebook has agreed to fulfil data subject rights (i.e. users can, for example, send requests for information or erasure directly to Facebook). The rights of users (in particular to information, erasure, objection and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook. Further information can be found in the “Information about Page Insights” (https://www.facebook.com/legal/terms/information_about_page_insights_data).

  • Types of data processed: Inventory data (e.g. names, addresses), contact data (e.g. email, telephone numbers), content data (e.g. entries in online forms), usage data (e.g. websites visited, interest in content, access times), meta and communication data (e.g. device information, IP addresses).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Purposes of processing: Contact requests and communication, tracking (e.g. interest- or behaviour-based profiling, use of cookies), remarketing, reach measurement (e.g. access statistics, recognition of returning visitors).
  • Legal bases: Legitimate interests (Art. 6(1)(f) GDPR).

Services and service providers used:

Newsletter and electronic notifications

We send newsletters and emails with information about our offers, classes and dates (hereinafter “newsletter”) only with the consent of the recipients. To subscribe, it is sufficient to provide your email address and your name so that we can address you personally.

Double opt-in: After subscribing, you will receive an email asking you to confirm your subscription. This confirmation is necessary so that no one can subscribe using someone else’s email address. Subscriptions are logged (time of subscription and confirmation as well as IP address) in order to be able to prove the subscription process in accordance with legal requirements.

Unsubscribing and erasure: You can cancel your subscription to our newsletter at any time, i.e. revoke your consent. You will find an unsubscribe link at the end of each newsletter. We may store unsubscribed email addresses for up to three years on the basis of our legitimate interests in order to be able to prove consent that was previously given.

Performance measurement: Our newsletters contain a so-called tracking pixel or personalised links. This records whether and when a newsletter was opened and which links were clicked. This analysis serves to align our content with the interests of our readers.

  • Types of data processed: Inventory data (e.g. names); contact data (email address); meta, communication and procedural data (e.g. IP addresses, time stamps); usage data (opens, clicks).
  • Data subjects: Communication partners; newsletter subscribers.
  • Purposes of processing: Direct marketing by email; reach measurement.
  • Legal bases: Consent (Art. 6(1)(a) GDPR); for logging and proof of consent: legitimate interests (Art. 6(1)(f) GDPR).

Further information on processing operations, procedures and services:

  • Mailchimp: Email delivery and automation service. Subscription takes place via a form on our website. Only when you submit the form are your details (email address, first and last name) and the time of subscription transmitted from our server to Mailchimp; merely visiting the page does not transmit any data to Mailchimp; service provider: The Rocket Science Group LLC d/b/a Mailchimp (an Intuit Inc. company), 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA; legal bases: consent (Art. 6(1)(a) GDPR), legitimate interests (Art. 6(1)(f) GDPR); website: https://mailchimp.com; privacy policy: https://mailchimp.com/legal/privacy/; data processing agreement: https://mailchimp.com/legal/data-processing-addendum/; basis for third-country transfer: EU-US Data Privacy Framework (DPF), standard contractual clauses (incorporated into the data processing agreement).

Web analytics

With your consent, we statistically evaluate the use of our website in order to understand which content is read and to improve our services. No analytics service is loaded without your consent via the cookie banner. You can revoke your consent at any time via the cookie settings.

  • Types of data processed: Usage data (e.g. pages visited, time spent, click paths), meta and communication data (e.g. device and browser information, truncated IP addresses, approximate location).
  • Data subjects: Users (e.g. website visitors).
  • Purposes of processing: Reach measurement, visitor statistics.
  • Legal bases: Consent (Art. 6(1)(a) GDPR; § 25(1) of the German Telecommunications Digital Services Data Protection Act – TDDDG).

Further information on processing operations, procedures and services:

  • Google Analytics 4 and Google Tag Manager: Web analytics service, integrated via the WordPress plugin “Site Kit by Google” using Google Tag Manager (a service for managing website tags). Google Analytics sets cookies (e.g. “_ga”, “_ga_*”, storage period up to 2 years) and creates pseudonymous usage profiles. IP addresses are truncated in the EU and not stored; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; legal basis: consent (Art. 6(1)(a) GDPR); website: https://marketingplatform.google.com/about/analytics/; privacy policy: https://policies.google.com/privacy; data processing agreement: https://business.safety.google/adsprocessorterms/; basis for third-country transfer: EU-US Data Privacy Framework (DPF); opt-out: revocation of consent via the cookie settings.

Plugins and embedded functions and content

We integrate functional and content elements into our online services that are obtained from the servers of their respective providers (hereinafter referred to as “third-party providers”). These may be, for example, graphics, videos or social media buttons as well as posts (hereinafter uniformly referred to as “content”).

Integration always requires that the third-party providers of this content process the IP address of the users, as they could not send the content to their browser without the IP address. The IP address is therefore required to display this content or functions. We endeavour to use only content whose respective providers use the IP address solely to deliver the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. “Pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the users’ devices and may contain, among other things, technical information about the browser and operating system, referring websites, time of visit and other information about the use of our online services, and may be linked to such information from other sources.

Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for processing the data is consent. Otherwise, user data is processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to refer you to the information on the use of cookies in this privacy policy.

Facebook plugins and content: We are jointly responsible with Facebook Ireland Ltd. for the collection or receipt as part of a transmission (but not the further processing) of “event data” that Facebook collects by means of the Facebook social plugins (and content embedding functions) executed on our online services, or receives as part of a transmission, for the following purposes: a) displaying content and advertising information that corresponds to the presumed interests of users; b) delivering commercial and transactional messages (e.g. addressing users via Facebook Messenger); c) improving ad delivery and personalising functions and content (e.g. improving the recognition of which content or advertising information presumably corresponds to users’ interests). We have concluded a special agreement with Facebook (“Controller Addendum”, https://www.facebook.com/legal/controller_addendum), which regulates in particular which security measures Facebook must observe (https://www.facebook.com/legal/terms/data_security_terms) and in which Facebook has agreed to fulfil data subject rights (i.e. users can, for example, send requests for information or erasure directly to Facebook). Note: If Facebook provides us with metrics, analyses and reports (which are aggregated, i.e. do not contain information on individual users and are anonymous to us), this processing does not take place within the scope of joint responsibility, but on the basis of a data processing agreement (“Data Processing Terms”, https://www.facebook.com/legal/terms/dataprocessing), the “Data Security Terms” (https://www.facebook.com/legal/terms/data_security_terms) and, with regard to processing in the USA, on the basis of standard contractual clauses (“Facebook EU Data Transfer Addendum”, https://www.facebook.com/legal/EU_data_transfer_addendum). The rights of users (in particular to information, erasure, objection and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook.

Instagram plugins and content: We are jointly responsible with Facebook Ireland Ltd. for the collection or receipt as part of a transmission (but not the further processing) of “event data” that Facebook collects by means of Instagram functions (e.g. content embedding functions) executed on our online services, or receives as part of a transmission, for the following purposes: a) displaying content and advertising information that corresponds to the presumed interests of users; b) delivering commercial and transactional messages (e.g. addressing users via Facebook Messenger); c) improving ad delivery and personalising functions and content (e.g. improving the recognition of which content or advertising information presumably corresponds to users’ interests). We have concluded a special agreement with Facebook (“Controller Addendum”, https://www.facebook.com/legal/controller_addendum), which regulates in particular which security measures Facebook must observe (https://www.facebook.com/legal/terms/data_security_terms) and in which Facebook has agreed to fulfil data subject rights (i.e. users can, for example, send requests for information or erasure directly to Facebook). Note: If Facebook provides us with metrics, analyses and reports (which are aggregated, i.e. do not contain information on individual users and are anonymous to us), this processing does not take place within the scope of joint responsibility, but on the basis of a data processing agreement (“Data Processing Terms”, https://www.facebook.com/legal/terms/dataprocessing), the “Data Security Terms” (https://www.facebook.com/legal/terms/data_security_terms) and, with regard to processing in the USA, on the basis of standard contractual clauses (“Facebook EU Data Transfer Addendum”, https://www.facebook.com/legal/EU_data_transfer_addendum). The rights of users (in particular to information, erasure, objection and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook.

  • Types of data processed: Usage data (e.g. websites visited, interest in content, access times), meta and communication data (e.g. device information, IP addresses), event data (Facebook) (“event data” is data that can be transmitted by us to Facebook, e.g. via the Facebook pixel (via apps or other means), and relates to persons or their actions; the data includes, for example, information about visits to websites, interactions with content, functions, app installations, product purchases, etc.; the event data is processed for the purpose of creating target groups for content and advertising information (Custom Audiences); event data does not include the actual content (such as written comments), login information or contact information (i.e. no names, email addresses or telephone numbers). Event data is deleted by Facebook after a maximum of two years; the target groups formed from it are deleted when our Facebook account is deleted), location data (information on the geographical position of a device or person), contact data (e.g. email, telephone numbers), content data (e.g. entries in online forms), inventory data (e.g. names, addresses).
  • Data subjects: Users (e.g. website visitors, users of online services), communication partners.
  • Purposes of processing: Provision of our online services and user-friendliness, provision of contractual services and customer service, contact requests and communication, direct marketing (e.g. by email or post), tracking (e.g. interest- or behaviour-based profiling, use of cookies), interest-based and behavioural marketing, profiling (creating user profiles), feedback (e.g. collecting feedback via an online form), security measures, management and answering of enquiries.
  • Legal bases: Legitimate interests (Art. 6(1)(f) GDPR), consent (Art. 6(1)(a) GDPR), performance of a contract and pre-contractual requests (Art. 6(1)(b) GDPR).

Services and service providers used:

  • ADCELL (affiliate links): On some pages (e.g. about cacao ceremonies and on our recommendations page) we use affiliate links, marked as advertising, via the affiliate network ADCELL. No data is transmitted to ADCELL when you visit our pages. Only when you click on such a link are you redirected to the respective retailer via an ADCELL server; in the process, ADCELL processes your IP address, browser data, the time of the click and the referring page, and may use cookies or similar technologies to attribute a subsequent purchase to our partner account. If a purchase is made, we receive a commission but no personal data about you; service provider: Firstlead GmbH, Rosenfelder Str. 15-16, 10315 Berlin, Germany; legal basis: legitimate interests (Art. 6(1)(f) GDPR) in financing our services through commissions; website: https://www.adcell.de; privacy policy: https://www.adcell.de/datenschutz.
  • Amazon Associates programme: On our recommendations page we use affiliate links of the Amazon Associates programme, marked as advertising. As an Amazon Associate we earn from qualifying purchases. No data is transmitted to Amazon when you visit our pages; only when you click on such a link are you redirected to Amazon, and Amazon may set cookies to attribute a purchase to our partner account. We do not receive any personal data about you; service provider: Amazon Europe Core S.à r.l., 38 Avenue John F. Kennedy, L-1855 Luxembourg; legal basis: legitimate interests (Art. 6(1)(f) GDPR) in financing our services through commissions; website: https://partnernet.amazon.de; privacy policy: https://www.amazon.de/gp/help/customer/display.html?nodeId=201909010.
  • Cloudflare Turnstile (spam protection): To protect our forms against spam and automated requests, we use Cloudflare Turnstile. On pages with a form, a script is loaded from Cloudflare servers that checks in the background whether the input comes from a human. In the process, in particular your IP address, browser and device information (e.g. user agent, TLS fingerprint) and the page visited are processed. Cloudflare processes this data on our behalf to provide the service and as an independent controller to improve its bot detection; service provider: Cloudflare, Inc., 101 Townsend St., San Francisco, CA 94107, USA; legal basis: legitimate interests (Art. 6(1)(f) GDPR) in protecting our online services against abuse and spam; website: https://www.cloudflare.com; privacy policy: https://www.cloudflare.com/privacypolicy/, https://www.cloudflare.com/turnstile-privacy-policy/; data processing agreement: https://www.cloudflare.com/dpa/; basis for third-country transfer: EU-US Data Privacy Framework (DPF), Standard Contractual Clauses.
  • Facebook plugins and content: Facebook social plugins and content – these may include, for example, content such as images, videos or texts and buttons with which users can share content from these online services within Facebook. The list and appearance of the Facebook social plugins can be viewed here: https://developers.facebook.com/docs/plugins/; service provider: Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, parent company: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA; website: https://www.facebook.com; privacy policy: https://www.facebook.com/about/privacy; opt-out: ad settings: https://www.facebook.com/settings?tab=ads.
  • Font Awesome: Display of fonts and icons; service provider: Fonticons, Inc., 6 Porter Road Apartment 3R, Cambridge, MA 02140, USA; website: https://fontawesome.com/; privacy policy: https://fontawesome.com/privacy.
  • Fyndery (class booking): For booking our classes and workshops, we embed the booking calendar and booking forms of the provider Fyndery. When the relevant pages are accessed, the calendar is loaded from Fyndery’s servers; in the process, your IP address is transmitted. When you book, Fyndery processes your booking, contact and payment data to handle the booking; service provider: Fyndery GmbH, Agnes-Pütreich-Straße 70, 93053 Regensburg, Germany; legal bases: performance of a contract and pre-contractual requests (Art. 6(1)(b) GDPR), legitimate interests in simple online booking (Art. 6(1)(f) GDPR); website: https://www.fyndery.de; privacy policy: https://www.fyndery.de/privacy_notice/.
  • Google Fonts: The fonts of our page builder are loaded locally from our own server, without any connection to Google. A further font of our WordPress theme is loaded from Google’s servers, but only after your consent via the cookie banner; in the process, your IP address and browser data are transmitted to Google; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; legal basis: consent (Art. 6(1)(a) GDPR); website: https://fonts.google.com/; privacy policy: https://policies.google.com/privacy; basis for third-country transfer: EU-US Data Privacy Framework (DPF).
  • Google Maps: We embed the maps of the “Google Maps” service from the provider Google to show the location of our practice room. The map is only loaded after you have consented via our cookie banner; no data is transmitted to Google beforehand. When the map is loaded, IP addresses, device and browser data and location data of users in particular may be processed, but location data not without their consent (usually given in the settings of their mobile devices); legal basis: consent (Art. 6(1)(a) GDPR), which you can revoke at any time via the cookie settings; data transfer to the USA on the basis of the EU-US Data Privacy Framework (DPF); service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; website: https://cloud.google.com/maps-platform; privacy policy: https://policies.google.com/privacy; opt-out: opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=en, settings for the display of advertisements: https://adssettings.google.com/authenticated.
  • Instagram plugins and content: Instagram plugins and content – these may include, for example, content such as images, videos or texts and buttons with which users can share content from these online services within Instagram. Service provider: Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA; website: https://www.instagram.com; privacy policy: https://instagram.com/about/legal/privacy.
  • MyFonts: Fonts; data processed when fonts are retrieved: the identification number of the web font project (anonymised), the URL of the licensed website, which is linked to a customer number in order to identify the licensee and the licensed web fonts, and the referrer URL; the anonymised web font project identification number is stored in encrypted log files with such data for 30 days in order to determine the monthly number of page views; after this extraction and storage of the number of page views, the log files are deleted; service provider: Monotype Imaging Holdings Inc., 600 Unicorn Park Drive, Woburn, Massachusetts 01801, USA; website: https://www.myfonts.com; privacy policy: https://www.myfonts.com/info/legal/#Privacy.
  • MyoTape (affiliate link): On our recommendations page we use an affiliate link to the MyoTape online shop, marked as advertising. No data is transmitted to MyoTape when you visit our pages. Only when you click on the link are you redirected to the shop; in the process, MyoTape processes in particular your IP address and browser data and sets cookies to attribute a purchase to our partner account. If a purchase is made, we receive a commission but no personal data about you; service provider: MyoTape, Loughwell, Moycullen, Co. Galway, H91 H4C1, Ireland; legal basis: legitimate interests (Art. 6(1)(f) GDPR) in financing our services through commissions; website: https://myotape.com; privacy policy: https://myotape.com/policies/privacy-policy.
  • Spotify Music Player Widget: Spotify music player widget; service provider: Spotify AB, Regeringsgatan 19, SE-111 53 Stockholm, Sweden; website: https://www.spotify.com; privacy policy: https://www.spotify.com/legal/privacy-policy/.
  • Apple Podcasts: Embedding of podcast episodes via the Apple Podcasts player. The player is only loaded after your consent; in the process, your IP address and usage data are transmitted to Apple. Legal basis: consent (Art. 6(1)(a) GDPR); service provider: Apple Distribution International Ltd., Hollyhill Industrial Estate, Hollyhill, Cork, Ireland; website: https://www.apple.com/apple-podcasts/; privacy policy: https://www.apple.com/legal/privacy/.
  • TidyCal (appointment booking): For booking discovery calls and individual sessions we embed the booking calendar of TidyCal. The calendar is only loaded from TidyCal servers after your consent via the cookie banner; in the process, your IP address and browser data are transmitted. When you book an appointment, TidyCal processes the data you enter (e.g. name, email address, selected appointment, information in the booking form) and, where applicable, payment data in order to handle the booking, and sends confirmation and reminder emails; service provider: Sumo Group Inc. (d/b/a “TidyCal”), 1305 E. 6th St #3, Austin, TX 78702, USA; legal bases: consent (Art. 6(1)(a) GDPR) for loading the calendar, performance of a contract and pre-contractual requests (Art. 6(1)(b) GDPR) for the booking; website: https://tidycal.com; privacy policy: https://tidycal.com/privacy-policy; data processing agreement: https://tidycal.com/dpa; basis for third-country transfer: Standard Contractual Clauses of the EU Commission.
  • YouTube videos: Video content; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; website: https://www.youtube.com; privacy policy: https://policies.google.com/privacy; opt-out: opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=en, settings for the display of advertisements: https://adssettings.google.com/authenticated.

Erasure of data

The data processed by us will be erased in accordance with the legal requirements as soon as the consents permitting its processing are revoked or other permissions cease to apply (e.g. if the purpose of processing this data no longer applies or it is not required for the purpose).

If the data is not erased because it is required for other and legally permissible purposes, its processing will be restricted to these purposes. This means that the data will be blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax law reasons or whose storage is necessary for the establishment, exercise or defence of legal claims or for the protection of the rights of another natural or legal person.

Further information on the erasure of personal data may also be provided in the individual data protection notices of this privacy policy.

Changes and updates to the privacy policy

We ask you to inform yourself regularly about the content of our privacy policy. We will adapt the privacy policy as soon as changes in the data processing carried out by us make this necessary. We will inform you as soon as the changes require an act of cooperation on your part (e.g. consent) or other individual notification.

Where we provide addresses and contact information of companies and organisations in this privacy policy, please note that the addresses may change over time and please check the information before contacting them.

Rights of data subjects

As a data subject, you are entitled to various rights under the GDPR, which arise in particular from Art. 15 to 21 GDPR:

  • Right to object: You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you which is based on Art. 6(1)(e) or (f) GDPR; this also applies to profiling based on these provisions. Where personal data concerning you is processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for such marketing; this also applies to profiling insofar as it is related to such direct marketing.
  • Right to withdraw consent: You have the right to withdraw any consent you have given at any time.
  • Right of access: You have the right to obtain confirmation as to whether data concerning you is being processed and to access this data, as well as further information and a copy of the data in accordance with the legal requirements.
  • Right to rectification: In accordance with the legal requirements, you have the right to request the completion of data concerning you or the rectification of inaccurate data concerning you.
  • Right to erasure and restriction of processing: In accordance with the legal requirements, you have the right to request that data concerning you be erased without undue delay or, alternatively, to request restriction of the processing of the data.
  • Right to data portability: You have the right to receive data concerning you that you have provided to us in a structured, commonly used and machine-readable format in accordance with the legal requirements, or to request its transmission to another controller.
  • Right to lodge a complaint with a supervisory authority: In accordance with the legal requirements, you also have the right to lodge a complaint with a supervisory authority, in particular in the member state of your habitual residence, your place of work or the place of the alleged infringement, if you consider that the processing of personal data concerning you infringes the GDPR.

Definitions

This section provides an overview of the terms used in this privacy policy. Many of the terms are taken from the law and are defined above all in Art. 4 GDPR. The legal definitions are binding. The following explanations, on the other hand, are primarily intended to aid understanding. The terms are sorted alphabetically.

  • Controller: “Controller” means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.
  • Conversion measurement: Conversion measurement (also referred to as “visit action evaluation”) is a procedure used to determine the effectiveness of marketing measures. For this purpose, a cookie is usually stored on the users’ devices within the websites on which the marketing measures take place and then retrieved again on the target website. For example, this allows us to track whether the advertisements we have placed on other websites were successful.
  • Interest-based and behavioural marketing: Interest- and/or behaviour-based marketing refers to the most precise possible determination of users’ potential interests in advertisements and other content. This is done on the basis of information about their previous behaviour (e.g. visiting and spending time on certain websites, purchasing behaviour or interaction with other users), which is stored in a so-called profile. Cookies are usually used for these purposes.
  • Location data: Location data is generated when a mobile device (or another device with the technical requirements for determining location) connects to a radio cell, a WLAN or similar technical means and functions for determining location. Location data indicates the geographically determinable position on earth at which the respective device is located. Location data can be used, for example, to display map functions or other location-dependent information.
  • Personal data: “Personal data” means any information relating to an identified or identifiable natural person (hereinafter “data subject”); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
  • Processing: “Processing” means any operation or set of operations which is performed on personal data, whether or not by automated means. The term is broad and covers practically any handling of data, be it collection, analysis, storage, transmission or erasure.
  • Profiling: “Profiling” means any form of automated processing of personal data consisting of the use of personal data to analyse, evaluate or predict certain personal aspects relating to a natural person (depending on the type of profiling, this includes information regarding age, gender, location and movement data, interaction with websites and their content, purchasing behaviour, social interactions with other people), e.g. interests in certain content or products, click behaviour on a website or location. Cookies and web beacons are often used for profiling purposes.
  • Reach measurement: Reach measurement (also known as web analytics) is used to evaluate the flow of visitors to an online service and may include the behaviour or interests of visitors in certain information, such as website content. With the help of reach analysis, website owners can, for example, recognise at what time visitors visit their website and what content they are interested in. This allows them, for example, to better adapt the content of the website to the needs of their visitors. For the purposes of reach analysis, pseudonymous cookies and web beacons are often used to recognise returning visitors and thus obtain more precise analyses of the use of an online service.
  • Remarketing: “Remarketing” or “retargeting” refers to noting, for example for advertising purposes, which products a user was interested in on a website in order to remind the user of these products on other websites, e.g. in advertisements.
  • Tracking: “Tracking” refers to the ability to trace the behaviour of users across several online services. As a rule, behavioural and interest information relating to the online services used is stored in cookies or on the servers of the providers of the tracking technologies (so-called profiling). This information can then be used, for example, to show users advertisements that are likely to match their interests.

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